PDF EPUB Download
- 1947
- in
- Harold J. Rudolph
Attention and interest factors in advertising
survey, analysis, interpretation ... Foreword by D. B. Lucas
Author: Harold J. Rudolph
Publisher:
ISBN:
Category:
Page: 152
View: 210
DOWNLOAD NOW »
- 2001-09
- in Business & Economics
- Arthur Judson Brewster
Introduction to Advertising
Author: Arthur Judson Brewster
Publisher: The Minerva Group, Inc.
ISBN:
Category: Business & Economics
Page: 398
View: 237
DOWNLOAD NOW »
Originally published in 1924, as one of the first advertising textbooks, it holds much of use to the advertising industry today. The illustrations and examples of advertisem*nts of the time also make it a fascinating historical collection. Arthur Judson Brewster was Head of the Department of Advertising and Selling, College of Business Administration, Syracuse University, and formerly Advertising Manager of The L. C. Smith & Bros. Typewriter Company. Herbert Hall Palmer was Associate Professor of Business English and Advertising, College of Business Administration, Syracuse University.
- 2019-10-25
- in Business & Economics
- Eddie M. Clark
Attention, Attitude, and Affect in Response To Advertising
Author: Eddie M. Clark
Publisher: Psychology Press
ISBN:
Category: Business & Economics
Page: 346
View: 634
DOWNLOAD NOW »
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
- 1924
- in Advertising
- Howard Kenneth Nixon
Attention and Interest in Advertising
Author: Howard Kenneth Nixon
Publisher:
ISBN:
Category: Advertising
Page: 236
View: 476
DOWNLOAD NOW »
- 2006-06-23
- in Business & Economics
- Rajiv Grover
The Handbook of Marketing Research
Uses, Misuses, and Future Advances
Author: Rajiv Grover
Publisher: SAGE Publications
ISBN:
Category: Business & Economics
Page: 721
View: 907
DOWNLOAD NOW »
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
- 2006-11-07
- in Performing Arts
- Susan Ohmer
George Gallup in Hollywood
Author: Susan Ohmer
Publisher: Columbia University Press
ISBN:
Category: Performing Arts
Page: 301
View: 726
DOWNLOAD NOW »
George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia. Through interviews and extensive research, Susan Ohmer traces Gallup's groundbreaking intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. The results of his opinion polls offer a fascinating glimpse at the class and gender differences of the time as well as popular sentiment toward social and political issues.
- 1923
- in
- Daniel Starch
Principles of advertising
Author: Daniel Starch
Publisher:
ISBN:
Category:
Page: 1016
View: 488
DOWNLOAD NOW »
- 1921
- in Economics
The Journal of Political Economy
Author:
Publisher:
ISBN:
Category: Economics
Page: 902
View: 178
DOWNLOAD NOW »
Deals with research and scholarship in economic theory. Presents analytical, interpretive, and empirical studies in the areas of monetary theory, fiscal policy, labor economics, planning and development, micro- and macroeconomic theory, international trade and finance, and industrial organization. Also covers interdisciplinary fields such as history of economic thought and social economics.
- 1924
- in Advertising
- Howard Kenneth Nixon
Attention and Interest in Advertising
Author: Howard Kenneth Nixon
Publisher:
ISBN:
Category: Advertising
Page: 82
View: 629
DOWNLOAD NOW »
- 2004
- in Advertising
- C. L. Tyagi
Advertising Management
Author: C. L. Tyagi
Publisher: Atlantic Publishers & Dist
ISBN:
Category: Advertising
Page: 452
View: 574
DOWNLOAD NOW »
This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.